Introduction to Content Strategy
Having a content strategy is the north star of your brand message and vision. Defining your strategy helps to generate more leads with a smaller budget. Focusing on quality over quantity.
What is content and why does it need a strategy?
Content is the different types of media your brand creates to share your message. This is often digital or print. For this article, we will focus on digital formatting.
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Blogging
Videos
Podcasts
Social Media Posts
Infographics
Email Marketing
Webinars
Ebooks
Surveys
Reviews
Free Guides
Live Streaming
Interviews
Consider the different types of content and how they align with your brand. Focus on where you can show up for your target audience. Not every form of content will work for your message and audience.
The quality of your content is important and will often take time. As you grow, your audience will appreciate the time and quality of your content. If done efficiently, your content becomes timeless and will require very little editing.
The content creation process should achieve two goals:
Share your brand story and vision.
Reflect on the balance of what your audience needs and wants from your brand.
What is a content strategy?
Content strategy is the management of your digital media. This is your plan to effectively share different types of content that align with your brand message.
Questions to consider for designing your strategy include:
Who will be checking out your content?
Is your content solving problems for your audience?
What makes you weird, unique, and amazing?
What type of media will you create?
Where will you hit publish?
How will you keep track of your content gold?
Ready to setup your content strategy? See how easy it is with this three phase framework.
