this is a reference to check back to in an effort not to google what a certain color means. this is perfect for fashion digital marketing, branding exercises, or selecting your outfit.

thinking of making this into a pdf, let me know if you want one.

red

  • action
  • adventure
  • aggression
  • courage
  • danger
  • dramatic
  • drive
  • dynamic
  • energy
  • excitement
  • love
  • passion
  • power [color]
  • strength
  • urgency
  • warmth

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orange

  • affordability
  • aggressive
  • cheerful
  • confident
  • energetic
  • friendly
  • fun & playful
  • happy
  • positive
  • vibrant
  • warm energy

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yellow

  • bright
  • caution
  • cheerful
  • creative
  • curiosity
  • energetic
  • friendly
  • happiness
  • joyful
  • lighthearted
  • positivity
  • sunshine
  • warmth

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green

  • balance
  • calming
  • earthy & environmental
  • easy-going
  • fresh
  • healing & health
  • organic
  • positive
  • relaxing
  • wealth & happiness

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blue

  • authority
  • calming
  • confidence
  • coolness
  • dependable
  • harmonious

  • loyalty
  • peaceful
  • reliable
  • security
  • serene
  • trust

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purple

  • calming
  • creative
  • fantasy
  • luxury
  • royalty
  • majestic

  • mystery
  • soothing
  • sophistication
  • spiritual
  • wealthy

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pink

  • beauty
  • compassion
  • gentle
  • gratitude
  • health
  • innocent
  • modern

  • playful
  • romantic
  • sexuality
  • soft
  • sweet
  • tranquility

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brown

  • connected
  • conservative
  • dependable
  • depth
  • earthy

  • natural
  • rough
  • subtle
  • utility

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black

  • artistic
  • classy
  • depth
  • efficient
  • glamour

  • mysterious
  • security
  • sensitive
  • sophistication

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white

  • clean
  • clarity
  • cold
  • empty

  • innocence
  • purity
  • simple
  • sterile

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