Call to Action

CTA Color Theory

Having a clear call to action can be amplified or depleted by an association color with the message.

Below is a list of colors and a brief physiological explanation.

• Red

  • Energy

  • Creates urgency

  • Increases heart rate

  • Associated with sales

• Orange

  • Aggressive

  • Associated with taking action

  • Subscribe, buy, or sell

• Yellow

  • Optimistic

  • Youthful

  • Grabs attention of viewer

• Green

  • Wealth

  • Natural

  • Easiest color on the eyes

  • Promotes relaxation

• Blue

  • Trust

  • Security

  • Associated with financial investments

• Purple

  • Soothe

  • Calm

  • Associated with beauty and anti-aging

• Pink

  • Romantic

  • Youthful

  • Soft

• Black

  • Powerful

  • Sleek

  • Luxury

* Please note: This list is ever evolving to align with my design experience.